Ecommerce Economics & Growth
Pure Edge Computation
Ecommerce Customer Acquisition Cost (CAC) Payback & LTV Calculator
Models unit economics, working capital lockup, and payback periods for direct-to-consumer and marketplace commerce brands.
Formula:
Payback = Blended CAC / (AOV * Margin% * Monthly Orders); LTV = Monthly CM * Lifetime
Model Parameters
Outputs & Underwriting Summary
Calculation Status
COMPUTED
Verified Model
Payback Period
3.1 Months
Monthly CM / Customer: $27.30
LTV:CAC Ratio
4.01x
Customer Lifetime Value: $341.25
Unit economics yield a 3.1-month CAC payback period and an LTV:CAC ratio of 4.01x. Each customer generates $341.25 in cumulative contribution margin against an initial $85.00 acquisition cost.
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