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Ajinomoto

Japanese food company that produces the face lettuce packaging and conducted research on lettuce waste and consumption habits.

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Japanese food company that produces the face lettuce packaging and conducted research on lettuce waste and consumption habits.

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entertainment Japan's Creepy 'Face Lettuce' Uses Battle Royale Actor to Fight Food Waste

Japanese supermarkets are selling lettuce wrapped in plastic featuring the face of Battle Royale actor Tatsuya Fujiwara to reduce food waste. The campaign, launched by Ajinomoto on July 21, 2026, aims to encourage shoppers to buy and finish more lettuce after finding that over 60% of people throw it away during summer.

Zachary Tyree · 2h ago

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entertainment Japan's Creepy 'Face Lettuce' Uses Battle Royale Actor to Fight Food Waste

Japanese supermarkets are selling lettuce wrapped in plastic featuring the face of Battle Royale actor Tatsuya Fujiwara to reduce food waste. The campaign, launched by Ajinomoto on July 21, 2026, aims to encourage shoppers to buy and finish more lettuce after finding that over 60% of people throw it away during summer.

Zachary Tyree · 2h ago