


Business Production News Atari and Universal to create movies based on classic properties including Asteroids and Missile Command Atari boss Wade Rosen said the company hopes to bring the 'spirit of our iconic brand and games to a new medium.' Chris Kerr, Senior Editor, News, GameDeveloper.com July 27, 2026 1 Min Read The company is making its transmedia push in collaboration with Entertainment 360. As reported by Deadline , Atari is keen to create action-adventure blockbusters based on notable properties such as Asteroids, Adventure, Berzerk, Breakout, Centipede, Crystal Castles, Millipede, Missile Command, Pong and Yars’ Revenge. "For more than five decades, Atari has created games and worlds that have remained part of popular culture long after their original release," said Atari chairman and CEO Wade Rosen. "We are excited to work with Universal and Entertainment 360 to bring the spirit of our iconic brand and games to a new medium." The first movie will be produced by Entertainment 360's Guymon Casady from a screenplay by Universal exec-turned-screenwriter Matt Reilly and Hellboy producer Carl Hampe. Both of them will also be producers. Related: Black Flag Resynced beats annual sales expectations in two weeks Atari continues to expand under the leadership of CEO Wade Rosen, who in 2024 told Game Developer the company is done being a 'fast follower' and must strive to become a market leader. With that in mind, the company has set out its stall as a preservationist publisher after spending millions to acquire studios including Digital Eclipse , Nightdive , and Hipster Whale, while also acquiring the rights to notable franchises including Transport Tycoon , Wizardry , and Crossy Road . Read more about: Transmedia & IP 'Boom' About the Author Chris Kerr Senior Editor, News, GameDeveloper.com Game Developer news editor Chris Kerr is an award-winning reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. See more from Chris Kerr Daily news, dev blogs, and stories from Game Developer straight to your inbox Stay Updated Latest News More News Business Black Flag Resynced beats annual sales expectations in two weeks Black Flag Resynced beats annual sales expectations in two weeks by Chris Kerr Jul 24, 2026 2 Min Read Keep up with the latest News, Interviews, and Talk Coverage from GDC Festival of Gaming right here on Game Developer READ ON Latest Podcasts Business How Jackbox Games navigated the post-pandemic sales slump ft. Mike Bilder Jul 24, 2026 PC NexusMods CEO digs into the dynamics of video game modding ft. Victor Folmann Jul 10, 2026 Business Inside Skybound's video game strategy ft. David 'DA' Alpert and Jon Goldman Jun 26, 2026 Design The art of game writing in 'non-narrative' games ft. Emma Kidwell and Harrison Pink Jun 12, 2026 See all Game Developer Collective More Business Games that sell DLC and in-app purchases appear to benefit most from subscription services Games that sell DLC and in-app purchases appear to benefit most from subscription services by Bryant Francis Jan 27, 2026 3 Min Read Business Devs are more worried than ever that generative AI will lower the quality of games Devs are more worried than ever that generative AI will lower the quality of games by Bryant Francis Sep 16, 2025 4 Min Read Game Design & Marketing Highlights See More PC Steam adds wishlist categories and cross-Steam-adds-wishlist-categories-and-cross-region-gifting" class="inline-related-link">region gifting Steam adds wishlist categories and cross-region gifting Design Splatoon Raiders started off as a tower defense game Splatoon Raiders started off as a tower defense game






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