New Avengers: Doomsday Lego BrickHeadz set sparks instant backlash from fans

TV & Movies Lego New Avengers: Doomsday Lego BrickHeadz set sparks instant backlash from fans by Jessica Filby Published: Jul 27, 2026, 11:55 Save for later Save for later Marvel Studios Get Notifications for TV & Movies News A brand new Lego Avengers: Doomsday set has appeared online, but instead of getting fans excited for the MCU’s newest crossover, it’s already drawing criticism for its unusual character designs. Marvel and Lego have been busy revealing new tie-in sets for Avengers: Doomsday in the lead-up to the film’s release on December 18, 2026. However, it looks like there is still at least one more on the way, and this latest has sparked a wave of complaints before it’s even been officially announced. Following the reveal of the Sentinel Battle set, the Avengers Quinjet, Avengers Tower, and the massive Avengers Endgame Final Battle display set during San Diego Comic Con, a new BrickHeadz collection has now surfaced online. Avengers: Doomsday BrickHeadz already dividing fans According to reliable Lego leaker The Brick News, Lego is also preparing an Avengers: Doomsday BrickHeadz set featuring four iconic characters from the upcoming film. The images show BrickHeadz versions of The Thing, Thor, Doctor Doom, and Gambit, all packaged together in a single box. The set will cost $40 and release on October 4, giving fans plenty of time to pick it up before Avengers: Doomsday arrives in cinemas later this year. New LEGO Avengers Doomsday Brickheadz! Coming in October for $40. pic.twitter.com/3OXUQXLdik — The Brick News | LEGO News (@the_brick_news) July 26, 2026 However, despite featuring four popular Marvel characters, the designs have not gone down well with fans, with many taking issue with how some of the figures have been translated into the BrickHeadz style. One fan joked, “Receding hairline Thor and poop coloured the thing,” while another echoed that “they did Thor so dirty.” Another commenter praised the Doctor Doom design, but once again slammed the rather unfortunate look of Thor: “Doom looks kinda cute, but Thor figure needs a makeover.” Related Three new Lego Marvel Avengers: Doomsday sets leak ahead of Comic-Con reveal Marvel leakers are turning Doomsday trailer scenes into anime to avoid copyright Huge Lego Star Wars leak reveals six new sets and collectible movie posters Others were less impressed by the reported price, with one commenting, “$40 for that? I’ll wait for the clearance aisle.” This isn’t the first time a BrickHeadz collaboration has seen a rather mixed response. Earlier this year, Lego’s Pokemon BrickHeadz collaboration saw plenty of frustration from fans , many of whom criticised the blocky art style for not translating some of the franchise’s most recognisable characters particularly well.