Nintendo needs more Splatoons, and to get out of its comfort zone more

Splatoon is proof that Nintendo still has a gift for making the unexpected feel essential—and the company needs many more of those surprises.

Splatoon Raiders Sign in to your Polygon.com account Switchboard is Polygon's weekly newsletter for all things Nintendo, sent on Thursdays and published on the site on Saturdays. You can subscribe here . Twelve years ago, it might have seemed inconceivable that Nintendo would release a competitive multiplayer shooter. It was just hard to imagine what that would look like. And it's certain nobody would have predicted the answer. They might have been able to guess at a game with a colorful paintball aesthetic, but painting as a territory capture mechanic? And players who can travel faster in their own ink by turning into a squid and swimming in it? No chance. That Nintendo would also invent robust in-universe fashion and music cultures around it was surely on nobody's imaginary bingo card, either. Even if you had somehow intuited all of this, would you predict this game would start a 30-million-selling franchise? Never in a million years. All of this is exactly what happened with 2015's Wii U shooter, Splatoon . This side of The Legend of Zelda: Breath of the Wild , it might be the most inventive, contemporary, and broadly relevant game Nintendo has released in the last 15 years. It's certainly the company's most exciting new franchise in that time. Conceived and made by a younger generation of Nintendo designers, Splatoon is a rare example of a game that sees Nintendo taking note of what's going on outside its walled garden in the rest of gaming culture, then reframing it in a uniquely Nintendo way. ( Breath of the Wild is another.) Image: Nintendo EPD/Nintendo Now we have Splatoon Raiders , a spinoff that takes Splatoon's basic mechanics and applies them to the framework of a player-versus-environment looter-shooter. Reviews like Polygon's have invoked Borderlands and Diablo; you could even see Raiders as a kind of Destiny lite. This is an oversubscribed genre, but one Nintendo has never touched before. It's thrilling to see the developer unleash its pop aesthetic, playful sensibility, and design nous on a kind of game you wouldn't think anyone could make look fresh. Back in 2014, you might have said the same about competitive shooters, too. The freshness travels both ways; Splatoon gives Nintendo an opportunity to be punk, to be cool, to express a more boisterous competitive spirit. Nintendo is so revered, its quality control is so impregnable, and its franchises are so timeless that it's easy to forget that it needs this kind of shot in the arm as much as any other creative enterprise does. Art and entertainment feed on newness, and there hasn't been so much of that from Nintendo of late. Splatoon shouldn't be Nintendo's only outlet for this kind of thing. Nintendo needs more Splatoons, more Pikmins, more WarioWares. It needs to venture outside its comfort zone into unfamiliar genres more often, to spend more time processing all the other wild things gaming can be. What would a Nintendo roguelike look like? A Nintendo friendslop game? Nothing like all the others, that's for sure. eShop game of the week: The Mermaid Mask This murder mystery honors the LucasArts point-and-click classics in one simple way: It's extremely funny. Reviewers love the clever plot, set on a submarine, and the witty script and voice acting. According to Polygon's Giovanni Colantonio , it has the same energy as Rian Johnson's Knives Out movies, as it smartly leans into the inherent absurdity of the whodunnit genre. Nintendo Classics game of the week: Gunstar Heroes If you're generally in the mood to shoot stuff this week, try this classic run-and-gun Sega Genesis game from Treasure, masters of the dark arts of the shmup. (We featured Treasure's Sin and Punishment a few weeks ago.) It's your basic 1990s run-and-jump-and-shoot-dudes game, only executed at an absurdly high level. Nintendo Music track of the week: "Escarpment Torment / DHA" from Splatoon Raiders This, from the "special release" sampler of the Splatoon Raiders soundtrack, must be one of the most avant-garde pieces on the whole Nintendo Music soundtrack. A delirious, sawing cello line spirals over juddering, stuttering arthouse techno. Wild stuff. (There's a playlist of all of Switchboard's music picks here .) This week's most interesting releases Splatoon Raiders July 23 Switch 2 Chaotic paintball series reborn as a solo/co-op loot-shooter campaign Avatar Legends: The Fighting Game July 23 Switch Fairly hardcore fighting game set in the Airbender universe. (Note: Switch version does not have crossplay at launch.) Final Fantasy X/X-2 HD Remaster July 23 Switch 2 Two-for-one reissue of the classic RPGs gets a native Switch 2 version Club Soko July 23 Switch Sokoban puzzle game with fun art about pushing your way deep into an underground nightclub Helix: Descent N Ascent July 23 Switch Puzzle adventure with striking black-and-white illustration style Close ![Image](https://static0.polygonimages.com/wordpress/wp-content/uploads/2026/07/nintendoswitch2_splatoonraiders_scrn_33.jpg)

Key Numbers

3 metrics
30million
Splatoon franchise sales
15years
Period over which Splatoon is described as Nintendo's most inventive/relevant recent game
2Kyear
Splatoon release year

Why This Matters

Nintendo is often associated with safe, timeless franchises, but Splatoon shows it can refresh a genre by making it unmistakably its own. Splatoon Raiders matters because it tests whether Nintendo can branch into competitive and PvE shooter territory while keeping its playful identity.

Background

Nintendo's reputation for polished, safe franchises

Nintendo is described as revered, with impregnable quality control and timeless franchises, but the article argues that even Nintendo needs newness and creative risk.

Splatoon's original concept

Splatoon began as a 2015 Wii U shooter centered on colorful ink/paint territory capture, squid transformation, and a wider in-universe culture of fashion and music.

The looter-shooter genre

Splatoon Raiders uses a player-versus-environment looter-shooter framework, a genre the article compares to Borderlands, Diablo, and Destiny lite and says Nintendo had never touched before.

Timeline

7
2026
Jul 23, 2026

Splatoon Raiders and several other Nintendo-related releases were listed for July 23.

Jul 21, 2026

Nintendo files to dismiss class action lawsuit: Nintendo says it doesn't owe customers anything after increasing Switch prices for tariffs it didn't have to pay.

2024
2024

Nintendo delays Switch 2 launch and raises prices due to tariffs: Nintendo delayed the Switch 2 launch and increased prices in response to tariffs.

2024

Nintendo sues US government for tariff refunds: Nintendo sued the US government for refunds on tariffs paid.

2024

Nintendo moves to dismiss customer refund lawsuit: Nintendo files motion to dismiss the class-action lawsuit.

2015
2015

Splatoon launched as a Wii U shooter and went on to become a 30-million-selling franchise.

2014
2014

article recalls a time when Nintendo releasing a competitive multiplayer shooter might have seemed inconceivable.

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Ava Nakamura
About the Author Ava Nakamura

Ava Nakamura writes long-form features exploring game design, storytelling, and the developers behind today's most memorable indie and Nintendo titles.