Someone’s reportedly been deploying social media bots to defend Sony’s decision to kill physical PlayStation games

So, Sony is going to kill physical PlayStation games by 2028? That’s a bold move, especially considering the backlash they’re getting. But now, reports are surfacing that social media bots are…

So, Sony is going to kill physical PlayStation games by 2028? That’s a bold move, especially considering the backlash they’re getting. But now, reports are surfacing that social media bots are allegedly being used to defend this controversial decision. Oof.

According to tech analyst Moore’s Law is Dead, there’s a concerted effort to legitimize Sony’s stance online. He’s uncovered what looks like bot activity on social media—accounts defending Sony’s decision that exhibit classic signs of automation.

Image of PlayStation

Here’s what he found:

- Accounts with AI-generated profile pics.

- Posts with perfect grammar, while other interactions are messy.

- Long-standing accounts suddenly active only in the last month.

This isn’t just a conspiracy theory; it’s a symptom of the “dead internet” theory we’ve been hearing about. Bots are everywhere, and they’re being deployed in all sorts of industries. It’s a bit disheartening to think that Sony might be resorting to this tactic against gamers who just want to own their games.

Sure, AI bots have been used in politics for a while now, but to see them infiltrate our beloved gaming community feels like a betrayal. It’s like they’re trying to fight a losing battle against public opinion, and honestly, it’s not going to end well for them.

“If Sony thinks it can deploy bots to fight public opinion on what’s arguably been the most unpopular tech and gaming industry decision maybe ever, they’ll need to try a bit harder.”

Despite these bot interventions, the sentiment against Sony’s decision hasn’t disappeared. Gamers are still vocal about their dissatisfaction, and that’s not going away anytime soon. Sony can ignore the outcry, but it’s only going to grow louder.

Image of Sony's decision

In a world where we just want to own our games, deploying bots feels like a desperate move. It’s disappointing, and frankly, it feels like a slap in the face to gamers everywhere. If they think they can silence dissent this way, they’re in for a rude awakening.

As the gaming community continues to grapple with these changes, one thing is clear: the fight for physical ownership of games is far from over. Sony may think they can control the narrative, but gamers will always find a way to voice their frustrations. Buckle up, it’s going to be a bumpy ride.

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Jake Rosenberg
Written by Jake Rosenberg

Jake Rosenberg brings you the latest in AAA gaming news, publisher strategy, and industry trends.